FINAL DAY- Vis Com. The end YAY!

This is a visual evolution guideline through phases of ideas and design for my logo Digital Mountain.

I started with a inspiration and moved from there using mainly Adobe Illustrator to work up my concepts.

 The original inspiration found online

 An early mock up.

 Playing with cloud across the mountain top. Then (below) moved to a simpler visual design. But admittedly I was never fully happy with what I was coming up with. Some of my frustration stemmed from inability using Illustrator.

 This new design came from a newly found inspiration (above) I liked the use of the negative space and the positive space. I decided to change direction and keep some of the aspects of my previous designs, ie: the triangles inspired by the mountain.

 And here is the final logo design as it stands today. The colors have been applied as a gradient across the logo. I found this more pleasing to the eye. I am aware of the muddied colors in the middle between the yellow and the green but it doesn't bother me. Its part of the gradient color  cycle through the rainbow of aesthetic.

And finally here it is on front of the business card...

The End

Day "I've lost count" Vis Com continues again...

Okay my logo has gone through changes and the design concept is really representing the ideas I wanted it to. Important to me is the Taranaki Mountain, that is the foremost idea I want to convey. So in the positive space I will show the Mountain and ranges and in the negative space is the D and M of Digital Mountain. I have gone with a colorful spectrum in the design because I really like it. It reminds me of a test print on a printer for color balance and has a real connection for me with digital printing, at least it conveys that feeling through to me.

Here it is ion the black version for light colored areas on photos.

Here are what I call my color bars. They are for use with letter head and business cards. And at the bottom is my photo bar. All to be used in conjunction with each other.

Day "Who Knows"- Vis Com Continues

A new inspiration found...

I love this logo found of Pintrest, The positive and the negative space is what I like the most and the fact that it represents the mountain in its positive space. This is my new inspiration and I have decided to continue with my design inspired by this visual concept.

A little while later...

Here is the concept put together with triangle divisions throughout the frame of the positive space. I feel this is still too close to the original logo but I will keep making changes and experimenting with the form of the logo and color treatment.