This is a visual evolution guideline through phases of ideas and design for my logo Digital Mountain.
I started with a inspiration and moved from there using mainly Adobe Illustrator to work up my concepts.
The original inspiration found online
An early mock up.
Playing with cloud across the mountain top. Then (below) moved to a simpler visual design. But admittedly I was never fully happy with what I was coming up with. Some of my frustration stemmed from inability using Illustrator.
This new design came from a newly found inspiration (above) I liked the use of the negative space and the positive space. I decided to change direction and keep some of the aspects of my previous designs, ie: the triangles inspired by the mountain.
And here is the final logo design as it stands today. The colors have been applied as a gradient across the logo. I found this more pleasing to the eye. I am aware of the muddied colors in the middle between the yellow and the green but it doesn't bother me. Its part of the gradient color cycle through the rainbow of aesthetic.
And finally here it is on front of the business card...
The End
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