This is a visual evolution guideline through phases of ideas and design for my logo Digital Mountain.
I started with a inspiration and moved from there using mainly Adobe Illustrator to work up my concepts.
An early mock up.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLoFq-9x6_KfAUvK21Hygc9jEYJ9UTxVYdd8X5UYWK1YhYPunMUh0QTJ60Ml15fCiTSwqyZ7AtzBcd-2ILgmxSQ7Y7InhntA8mdmfbx_m91HvIUfWGUG5N1QP6jprkHxg2wFokfTyi0aBS/s320/dmlogo2016_v04NEW.jpg)
Playing with cloud across the mountain top. Then (below) moved to a simpler visual design. But admittedly I was never fully happy with what I was coming up with. Some of my frustration stemmed from inability using Illustrator.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirv1DDVMvt_B4C8L3q28EkgPPBQL6HnTJvdPNiG9W4N2gR2u9_UmE5IOrF0MbfjR-QxxsDAmxSj-Wcj4QaJZhxPamoPEoyECd-ThU_0UpRAkV86wh5Y8WXoUvPiu2doY8AYksl46U9WgNA/s320/14081403_10153837831142335_1663385104_n.jpg)
This new design came from a newly found inspiration (above) I liked the use of the negative space and the positive space. I decided to change direction and keep some of the aspects of my previous designs, ie: the triangles inspired by the mountain.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBza-TUa36DU5X8h9sF8IphUpbzXkp1U1EMf4cNdNEFszj-pzlcty1p4C8SOs94qCUgrafN3QkiBlgQmFlW0UIUtNF6yJCJ3pyTQ_5XJO_rLLBn-RZJgtOE9ojCC1kWMHvxeq0l0sdEoQK/s320/business-card-DigitalMountain2016-BACK.jpg)
The End